LexisNexis Deutschland GmbH
Roadshow Release 0.5 -
After-Business-Talk

Date/Venue:
2003 -
Frankfurt
Düsseldorf
Hamburg
Munich

Preparation:
Approx. 04 months

Event duration:
04 x 01 evening event

Target group:
National clients (banks, insurances, law offices, authorities)
Potential new customers
FTD (Financial Times Deutschland) readers

No. of guests:
4 x 100 - 200 guests

Background:
The goal was to increase the awareness level of the company and its products in a media-effective and eye-catching way.

Agency assignment:
COMMPANY´s task was a rough analysis of the competition and the development of solution proposals based on the results. The agency developed a roadshow concept with topically fitting venues and a social programme comprising a presenter and a panel of keynote speakers.

COMMPANY was commissioned to deal with the entire planning, logistics and programme management of the "After-Business" talks. The speeches and ensuing panel discussion were in the fore of the evening event.

Organisational services:
Entire organisation
Venue search
Operational planning
Production management
Production assistance
Hotel arrangements incl. accommodation management (speakers, crew)
Food & beverages

Speakers/Keynote Speakers:
Friedrich Nowottny (former WDR director general)
Helmut Markwort (chief editor, FOCUS)
Tim Cole (Internet journalist)
Juliane Lutz (journalist)

Equipment:
Furniture/decorations and floral arrangements
Table and room decorations
Additional equipment e.g. laptop pillars, lectern etc.

Event technical equipment:
Video technology, beamer/screen etc.
Video recordings (betacam)
Light and sound engineering
Power supply + distribution
ISDN connections / wireless-LAN for laptops (client presentations)

Specials:
The event concept was enthusiastically approved by both the client and the guests, resulting in a planned continuation of the concept in 2004.