Volkswagen AG
Corporate event "News Faces" Genève

Date/Venue:
2004 - Genève (Swiss)

Preparation:
Approx. 02 months

Event duration:
Evening event

Target group: 
International top decision
National and international press representatives
Executive committee of VW

No. of guests:
Approx. 350 guests

Background:
COMMPANY initiated a cooperation deal between ASV and VW. The concept behind this was the joint use of the rooms rented by AUTO BILD, which facilitated the corporate event “News faces” primary.

Agency assignment:
During the first Press Day at the Geneva International Motor Show 2004 Volkswagen celebrated its corporate event „New Faces“at the Espace Sechéron in Geneva. COMMPANY was responsible for the coordination and organization of the order of events (including the coordination of the hostesses, catering, and the show program). Apart from this, COMMPANY provided the technical video service and organized the musical program and took care of the artists during the show. COMMPANY engaged the following artists: Deidra Jones with the Club Lounge Band and DJ Stefan-X, one of Germany’s best Chill-Out and Lounge-DJs.

Organisational services:
Organisation hostesses, catering, show program)
Operational planning
Production management
Production assistance
Music selection + choreography
CAD planning
Hotel arrangements incl. accommodation management (performing artist, crew, VIPs)
Guest and VIP transfers
Safety concept
Staff acquisition (hostesses, cloakroom, chauffeurs)
All food & beverages

Show/s:
Deidra Jones with Club Lounge Band
DJ Stefan-X, Chillout- and Lounge-DJs

Event technical equipment:
Scaffolding
Stage equipment
Video technology 16:9 beamer / screen etc.
Audio engineering incl. show
Lighting incl. show
Power supply + distribution