FIAT Automobil AG - Frankfurt
Lancia VIP-Presseveranstaltung
Tour de France 2000

Date/Venue:
2000 - Paris & Bourgogne (France)

Preparation:
Approx. 06 month

Event duration:
03 days

Target group:
National and international press delegates

No. of guests:
20 guests

Objectives:
Generate high interest within the target groups 
Encourage high participation

Background:
COMMPANY was commissioned by FIAT AG's press division to organise an exclusive, several day long VIP event around the Tour de France 2000 in Paris for 20 international media representatives. The agenda included an overnight stay in Paris and an overnight trip to nearby Bourgogne.

The concept comprised a test-drive of the Lancia Lybra and a visit to the world's most important and difficult bike race - the Tour de France - with the guests watching right at the finishing line of the finale on 24 July 2000 on the Champs-Elysées. As a special highlight, the guests were offered the opportunity of staying at the 5-star "Hotel Four Seasons George V.", which had been re-opened just six months previously after extensive renovations resulting in it advancing to the best hotel in town.
 
Agency task:
COMMPANY took care of the entire planning, logistics and agenda arrangement of the international VIP press event.

Organisational services:
Creative concept work
Entire organisation
Operational planning
Production management
Production assistance
CAD planning
Hotel arrangements incl. accommodation management
Location organisation, evening event
Charter flight arrangements and coordination
All food & beverages
Ticketing Tour de France 2000

Specialities:
Experiencing the Tour de France 2000 finale, which US-American Lance Armstrong won outright practically before the eyes of FIAT's VIP guests, was one of the highlights of the event. The guests were accommodated in the FIAT VIP lounge directly overlooking the finishing line on the Champs-Elysées.