FIAT Automobil AG - Frankfurt
FIAT Press Launch SUN & FUN

Date/Venue:
2000 - Sylt

Preparation:
Approx. 06 month

Event duration:
04 x 02 days (press groups)
01 x 02 Tage (VIP-group)

Target group:
National press delegates

No. of guests:
04 x 30 Gäste (presse groups)
01 x 20 Gäste (VIP-group)

Vehicles:
FIAT Barchetta
FIAT Multipla

Objectives:
Generate high interest within the target groups and encourage high participation.
Reach the general public

Background:
COMMPANY was commissioned by FIAT AG's press division to organise an exclusive, several day long press event for 30 national media representatives and 20 VIP guests on the North See island Sylt. The main focus was perfect vehicle staging and the creation of an optimal environment as regards accommodation, locations and agenda.
 
Agency task:
COMMPANY was responsible for the entire planning, logistics and agenda arrangements of the national press event. This included:

Specialities:
Besides the attractive experience of arriving on Sylt from the air, both the accommodation and catering left absolutely nothing to be desired: The guests stayed in the idyllic and extremely aesthetic Hotel Fährhaus and the evening gala was held in the famous "Sansibar", Germany's most northern cult restaurant. The highlight of the evening was a visit to the restaurant 's impressive - and some say Germany's best assorted - wine cellars, which was built in the traditional old style of straw and clay and today accommodates an exclusive selection of over 1300 fine wines.