„Avoid the smooth roads. Take roads no person has trodden before and leave behind you marks and not just dust." [ Antoine de Saint-Exupéry, 1900-1944 ]
18.02.2011 - Trade Fairs International 01| 2011
Event 3.0 – how does live communication have to reinvent itself? Following the financial crisis, business in events collapsed all over the world. The terrorist attacks of 2001 had nothing like the same impact on the event industry as the demise of Lehman Brothers in September 2008. It’s not just agencies that have suffered as a result of clients tightening their belts; venues, hotels, restaurants event service providers and artists have felt the effects as well. Many things were dropped without replacement and haven’t been revived since – even though
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